Finding the right keywords is one of the most important steps in a successful SEO strategy. However, targeting keywords with thousands of searches isn’t always the best approach, especially if your website is new or has limited authority.
A smarter strategy is to find low competition keywords that have realistic ranking potential while still attracting relevant visitors.
Ubersuggest is a popular SEO and keyword research tool that can help you discover keyword ideas, analyze competition, check search volume, research competitors, and identify potential content opportunities.
In this guide, you’ll learn how to find low competition keywords with Ubersuggest, how to evaluate keyword difficulty, how to analyze search results, and how to turn your findings into an effective SEO content strategy.
What Are Low Competition Keywords?
Low competition keywords are search terms that have relatively few strong competitors in Google’s search results.
For example, a broad keyword such as “SEO” is extremely competitive. A more specific keyword such as “SEO tips for small business websites” has a narrower focus and may provide a more realistic ranking opportunity.
Low competition keywords are especially useful for:
- New websites
- Small businesses
- Bloggers
- Affiliate websites
- Niche websites
- Freelancers
- Startups
The objective isn’t simply to find keywords with the lowest possible competition. Instead, you should find keywords that offer a good balance between search demand, competition, relevance, and search intent.
Why Use Ubersuggest for Keyword Research?
Ubersuggest can simplify the keyword research process by providing keyword ideas and SEO data in one place.
Depending on the keyword and available features, you can use Ubersuggest to research:
- Keyword ideas
- Search volume
- SEO difficulty
- Paid difficulty
- Cost per click
- Keyword trends
- Related search terms
- Competitor keywords
- Backlinks
- Website SEO performance
This makes Ubersuggest useful for both beginners and experienced website owners who want to discover potential keyword opportunities.
How to Find Low Competition Keywords With Ubersuggest
Now let’s go through the process step by step.
Step 1: Choose a Relevant Seed Keyword
Start by selecting a broad keyword related to your website, product, service, or niche.
For example, if you run a fitness website, you could start with:
- Home workouts
- Beginner workouts
- Weight loss
- Yoga exercises
- Strength training
If you run a website about SEO, possible seed keywords include:
- SEO tools
- Keyword research
- Link building
- Technical SEO
- On-page SEO
Your seed keyword doesn’t have to be perfect. Its primary purpose is to help Ubersuggest generate relevant keyword ideas.
Step 2: Enter Your Keyword Into Ubersuggest
Enter your seed keyword into Ubersuggest’s keyword research tool.
Select the appropriate country and language based on your target audience.
Ubersuggest will then provide keyword suggestions and SEO-related metrics.
Instead of choosing the first keyword you see, explore multiple variations and look for specific phrases that closely match your audience’s needs.
Step 3: Check SEO Difficulty
One of the most important metrics to examine is SEO Difficulty.
SEO Difficulty is designed to estimate how challenging it may be to rank organically for a particular keyword.
In general, a lower difficulty score indicates that the keyword may be easier to compete for than a keyword with a high difficulty score.
However, don’t rely on this number alone.
A keyword with a low difficulty score can still be difficult if the search results contain highly authoritative websites and extremely relevant content.
Use SEO Difficulty as a screening metric, not a ranking guarantee.
Step 4: Check Keyword Search Volume
After identifying keywords with manageable competition, examine their search volume.
A common beginner mistake is assuming that the keyword with the highest search volume is always the best choice.
That’s not necessarily true.
Consider these examples:
Broad keyword:
“SEO tools”
Long-tail keyword:
“best SEO tools for small business beginners”
The broad keyword may have substantially greater search demand, but it can also be more competitive.
The long-tail keyword has a more specific audience and may provide a clearer opportunity.
The best keyword is usually one that balances:
Search volume + competition + relevance + intent
Step 5: Find Long-Tail Keywords
Long-tail keywords are longer, more specific search phrases.
They are often useful for websites that are trying to build organic traffic because they can address very specific search needs.
For example, instead of targeting:
“running shoes”
you could research:
- Best running shoes for beginners
- Running shoes for walking and jogging
- Best running shoes for flat feet
- Affordable running shoes for beginners
Use Ubersuggest to investigate variations and identify phrases that are relevant to your audience.
Step 6: Explore Ubersuggest Keyword Ideas
Ubersuggest can generate related keyword suggestions based on your initial search.
When reviewing these ideas, look for keywords that indicate a specific problem, question, or buying need.
Useful modifiers include:
- How
- Best
- Why
- For beginners
- Affordable
- Free
- Guide
- Tutorial
- Review
- Comparison
- Alternatives
For example, instead of simply targeting “Ubersuggest,” you could target:
“how to use Ubersuggest for keyword research.”
This keyword provides a much clearer content direction.
Step 7: Analyze Search Intent
Search intent describes the reason behind a user’s search.
Understanding intent is essential because a keyword can have low competition but still be unsuitable for your website.
Informational Intent
The user wants to learn something.
Examples:
- How to find low competition keywords
- What is keyword difficulty?
- How does keyword research work?
Commercial Investigation Intent
The user is comparing options before making a decision.
Examples:
- Best keyword research tools
- Ubersuggest vs Ahrefs
- Best SEO tools for beginners
Transactional Intent
The user is ready to take an action, such as buying or signing up.
Examples:
- Ubersuggest pricing
- Buy SEO software
- Ubersuggest premium plan
Navigational Intent
The user is trying to reach a specific website or feature.
Examples:
- Ubersuggest login
- Ubersuggest keyword tool
- Ubersuggest dashboard
Choose keywords that match the purpose of your website and the type of content you want to publish.
Step 8: Check the Google SERP Before Choosing a Keyword
Keyword tools provide useful data, but you should always analyze the actual Google search results.
Search your target keyword on Google and examine the pages ranking on the first page.
Look at:
- Domain authority
- Content quality
- Search intent
- Topical relevance
- Backlinks
- Content depth
- Page freshness
- Titles and headings
Ask yourself:
Can I create a page that provides more useful information than the existing results?
If the current results are outdated, poorly written, incomplete, or don’t fully satisfy the search intent, you may have an opportunity.
Step 9: Find Competitor Keywords With Ubersuggest
Competitor research can be one of the fastest ways to discover keyword opportunities.
Enter a competitor’s domain into Ubersuggest and investigate the keywords for which the website receives organic visibility.
Look for keywords that:
- Are relevant to your website
- Have reasonable search demand
- Have manageable competition
- Match your expertise
- Have clear search intent
You can then create better, more comprehensive content around the topics that matter to your audience.
Competitor keyword research can save time because you aren’t starting your research completely from scratch.
Step 10: Build a Keyword List
Once you’ve researched multiple keywords, organize them in a spreadsheet.
You can use columns such as:
| Keyword | Search Volume | SEO Difficulty | Search Intent | Priority |
|---|---|---|---|---|
| Example keyword 1 | — | Low | Informational | High |
| Example keyword 2 | — | Medium | Commercial | Medium |
| Example keyword 3 | — | Low | Informational | High |
Don’t prioritize keywords solely according to search volume.
Consider the overall opportunity.
A lower-volume keyword that attracts highly relevant visitors may be more valuable than a high-volume keyword that brings visitors who aren’t interested in your website.
How to Choose the Best Low Competition Keywords
A strong keyword should meet several criteria.
1. High Relevance
The keyword should closely relate to your website and audience.
2. Clear Search Intent
You should understand exactly what the user expects to find.
3. Manageable Competition
The current search results should provide a realistic opportunity for your website.
4. Sufficient Search Demand
The keyword should have enough potential traffic to justify creating content around it.
5. Strong Content Potential
You should be able to create content that is more useful, accurate, complete, or actionable than existing pages.
Don’t Choose Keywords Based Only on Low Difficulty
One of the biggest mistakes in keyword research is selecting a keyword simply because its difficulty score is low.
Imagine finding a keyword with almost no competition but extremely low search demand and little connection to your business.
Even if you rank #1, the keyword may generate almost no meaningful traffic.
Instead, evaluate keywords using this framework:
Relevance + Search Intent + Search Demand + Competition + Business Value
This approach creates a much stronger SEO strategy.
How to Use Low Competition Keywords in Blog Posts
After finding your keywords, create content around the search intent rather than simply repeating the keyword.
For example:
Primary keyword:
how to find low competition keywords with Ubersuggest
SEO title:
How to Find Low Competition Keywords With Ubersuggest: Complete Guide
Related keywords:
- Ubersuggest keyword research
- low competition keywords
- Ubersuggest SEO difficulty
- long-tail keywords
- keyword research tool
- low competition keyword research
Use your primary keyword naturally in important areas such as:
- Page title
- Introduction
- Main heading
- Relevant subheadings
- URL
- Meta description
- Image alt text where appropriate
Avoid keyword stuffing. Search engines increasingly rely on context and meaning, so your content should be written primarily for people.
Common Ubersuggest Keyword Research Mistakes
Focusing Only on Search Volume
High search volume often comes with higher competition.
Choosing the Lowest Difficulty Score
A low difficulty score doesn’t automatically mean the keyword is valuable.
Ignoring Search Intent
Your content must satisfy the reason behind the search.
Skipping SERP Analysis
Always inspect Google’s current results before committing to a keyword.
Targeting Too Many Keywords
Choose one primary topic and naturally cover closely related terms.
Forgetting Business Value
Traffic isn’t always the ultimate goal. A keyword that attracts potential customers can be more valuable than a keyword that generates large amounts of irrelevant traffic.
How Often Should You Perform Keyword Research?
Keyword research should be an ongoing part of SEO.
Search behavior, competitors, trends, and rankings can change over time.
Review your keyword strategy regularly and analyze the terms that already generate impressions and clicks for your website.
Google Search Console can also help you discover queries for which your website is already appearing in search results.
These insights can reveal new long-tail keyword opportunities and content ideas.
Final Thoughts
Learning how to find low competition keywords with Ubersuggest can help you build a more realistic and focused SEO strategy.
Start with a relevant seed keyword, explore Ubersuggest’s keyword suggestions, check SEO Difficulty and search volume, investigate long-tail keywords, analyze search intent, and review the actual Google SERPs before making your final decision.
Remember that keyword difficulty is only one part of the process.
The strongest opportunities usually combine relevance, search intent, search demand, manageable competition, and strong content potential.
Instead of trying to rank for every high-volume keyword, focus on topics where your website can genuinely provide something useful.
With consistent keyword research and high-quality content, low competition keywords can become an effective foundation for growing organic search traffic.
Frequently Asked Questions
1. Is Ubersuggest good for finding low competition keywords?
Yes. Ubersuggest can help you discover keyword ideas and evaluate metrics such as search volume and SEO Difficulty. However, you should also analyze the actual Google search results before selecting a keyword.
2. What are low competition keywords?
Low competition keywords are search terms where relatively fewer strong pages compete for rankings. They are often more specific and can be useful for newer websites and smaller businesses.
3. How do I find low competition keywords for a new website?
Start with a relevant seed keyword in Ubersuggest. Review keyword suggestions, filter for manageable competition, consider search volume and intent, and then manually analyze Google’s search results.
4. What Ubersuggest SEO Difficulty score is considered low?
There isn’t a universal score that guarantees a keyword is easy to rank for. Difficulty should be evaluated alongside website authority, search intent, content quality, backlinks, and the competitiveness of the current SERP.
5. Are long-tail keywords easier to rank for?
Long-tail keywords can be less competitive because they are more specific, but this isn’t guaranteed. Always analyze the individual keyword and its search results.
